European Society for Opinion and Marketing Research

European Society for Opinion and Marketing Research
орг.
сокр. ESOMAR марк., соц. Европейское общество по опросам общественного мнения и маркетинговым исследованиям*, Европейское общество маркетинговых и социологических исследований* (международная организация, содействующая развитию маркетинговых исследований и исследований общественного мнения и применению результатов таких исследований при принятии решений; основано в 1948 г.; в настоящее время объединяет более 4 тысяч членов в 100 странах, включая как исследовательские организации, так и их клиентов; переименовано во Всемирную ассоциацию профессионалов маркетинговых и социологических исследований)
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Англо-русский экономический словарь.

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